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CHRISTOPHER STATEN

Brand strategy
with a pulse

Every brand needs a translator, someone fluent in both strategy and story so it’s always in conversation with its customers.

My work

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Strategy

I work at the intersection of brand goals and consumer desire, helping companies define who they are, what they stand for, and how they grow through positioning, messaging systems and content strategy.

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Activation

I turn strategy into authentic experiences that move people. From 360 campaigns to trade show activations, I bridge strategy with creativity for memorable moments that boost visibility and engagement.

Wall of ideas

Leadership

I lead teams and communities through brand work, local public radio programming and community board service, bringing people together, strengthening shared purpose and creating impact that lasts.

My approach
I build strategy that lives beyond the deck. I work side-by-side with teams to translate brand direction into clear tools and creative action. Whether it’s a messaging system, a campaign, or a launch, I stay involved to keep the work true to the strategy behind it.

About me

I’m a Colorado-based brand strategist with 15 years of experience turning complex ideas into clear, actionable brand direction. My work spans positioning, messaging, and go-to-market strategy for companies in water technology, entertainment, food and beverage, and SaaS.

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I’ve led strategy for rebrands, launches and campaigns that shape market perception and drive measurable growth for brands including IMAX, Disney, and New Belgium Brewing. My experience ranges from large-scale activations at Comic Con and Times Square to cross-functional rollouts that align teams around a shared vision. I bring strategic rigor and creative insight to every project, helping organizations define where they’re headed and communicate it with confidence.

Download my resume
Contact: cmstaten@mac.com
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